| 1. |
Keep your job awhile. Start the business part-time. |
| 2. |
Avoid rent. Work from your home or a coffee shop. |
| 3. |
Don't hire employees. Use consultants, contractors, and services. |
| 4. |
Avoid inventory. Sell first; buy later. |
| 5. |
Think customers first, last, and always. Know how to find them and keep them. |
| 6. |
Don't sell on credit. |
| 7. |
Know your purpose. Know your mission. Put it in writing. Now. |
| 8. |
Dare to risk. Success requires it. If you fail, you will achieve greater success later. |
| 9. |
Make a friend. Do it everywhere with everyone. |
| 10. |
Dream big. Operate small. |
